Hi there Parkers! In my new role I am starting to learn a lot about the importance of building strong relationships with suppliers. I literally went from working with around 5 companies to 50 + companies over night. I honestly cannot name all of them by memory yet. Last month, I had to meet with several of them to leverage our combine powers to sell big over our busy holiday season. Our suppliers are invested in the success of our businesses and it is important to include them in your revenue generating strategies. Here are by tips on how to work with suppliers to enhance business results:
1. Product Knowledge
Ensure that your suppliers provide colleagues with training so they know all about the products they are selling. If your staff members cannot tell a guest why Aquafina water is better than tap water, you need to get your suppliers teaching as soon as possible.
Invite your suppliers to be a part of your park. Create collateral, posters, and signage that inform the guests about the types of products you sell in the park. Remember to theme or co-brand everything.
3. Idea Innovation
Invite your suppliers to meet with you regularly to discuss ways to increase revenue. Like I mentioned earlier, their business depends on the success of your business. Let them come up with ideas as well. They will have other perspectives and insights your team may not have.
All right Parkers, those are my top 3 ways to involve suppliers. I am curious, who is your favorite supplier and why? Let me know in the comments section. Have a great week!